Today’s Private Clubs and Resorts: Adapt or Die

The changing market dynamics of today are yielding a unique generational breed of private-club member and resort-guest prospects. To stay relevant and attract them, management must be willing to make the necessary brand adjustments. ...

Programming Luxury Hospitality for Real Estate Sales

For several decades now at InterCom, we’ve had the opportunity to understand the best ways in which to fill hotel rooms and convert guests to real estate buyers. Without question, the resort real estate world continues to evolve in many ways—transitioning from a market comprised of wealthy, golf-loving Baby Boomers to a more diverse group of Gen-Xers traveling with friends and adventure-loving Millennials who crave the thrill of new experiences. ...

The power of film Capturing the Essence of Destinations

If a picture is worth a thousand words, what is a film worth? A recent article* on Hubspot recapped some conclusions from studies around the value of video in marketing in general: Video streaming is expected to account for more than 80% of all web traffic by 2019. ...

Disruptors and Change-Makers Know What Business You’re In

Cadillac had a problem. In the 1950s and ‘60s, the automaker stood at the pinnacle of cool – a reigning status symbol – as the ultimate luxury automobile. Only the sophisticated and the well heeled could aspire to own one. ...

Today’s Private Clubs and Resorts: Adapt or Die

The changing market dynamics of today are yielding a unique generational breed of private-club member and resort-guest prospects. To stay relevant and attract them, management must be willing to make the necessary brand adjustments. ...

Pioneering Cuba The Next Tourism Frontier

These days, the buzz is all about Cuba—for good reason. As the next frontier for tourist interests, this once virtually untapped country is a unique case-study-in-the-making for how to steward smart economic development ...

The power of film Capturing the Essence of Destinations

If a picture is worth a thousand words, what is a film worth? A recent article* on Hubspot recapped some conclusions from studies around the value of video in marketing in general: Video streaming is expected to account for more than 80% of all web traffic by 2019. ...

Disruptors and Change-Makers Know What Business You’re In

Cadillac had a problem. In the 1950s and ‘60s, the automaker stood at the pinnacle of cool – a reigning status symbol – as the ultimate luxury automobile. Only the sophisticated and the well heeled could aspire to own one. ...

Content Marketing Behind the Scenes on a Lifestyle Film Shoot

As part of a typical marketing strategy for our clients, creating lifestyle films often commands a starring role in the Content Marketing effort. Without explicitly ‘advertising’ a product, these films allow us to convey a sense of what life will be like in a future destination or community – ...

Content Marketing It’s Always Been About Storytelling

We’ve all heard the expression that everything old is new again, and for successful firms that have been in the marketing business for a while, that’s especially true of Content Marketing. Content Marketing was once called “telling a story,” and was the linchpin of any successful marketing ...

The Art of Experiential Sales Curating One-of-a-Kind Luxury Events

The aged marketing strategies that worked long ago on Baby Boomers and Gen Xers have become revolutionized and tailored to the desires of New World customers. Marketers are quickly gathering the tools necessary for creating a lasting impression on buyers through experiential selling. ...

How Relevant Is Your Brand? Maybe It’s Time for a Refresh

The world has changed. Fast-paced technological devices are vying for our attention. And the market is saturated with choice. If you’re going to break through the clutter and rise to market dominance having a unique, authentic and relevant brand is more vital than ever. ...