The First Word on Real Estate, Hospitality & Lifestyle Trends

We thought it was high time the real estate business got its own branding and marketing blog. So we created one. Tune in for musings on the big ideas, the best in style and design, and the beat on the changing tastes of the consumer.

Recent Articles

  • On August 23, 2018 / By 0

    The changing market dynamics of today are yielding a unique generational breed of private-club member and resort-guest prospects. To stay relevant and attract them, management must be willing to make the necessary brand adjustments. ...

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  • On June 16, 2018 / By 0

    For several decades now at InterCom, weā€™ve had the opportunity to understand the best ways in which to fill hotel rooms and convert guests to real estate buyers. Without question, the resort real estate world continues to evolve in many waysā€”transitioning from a market comprised of wealthy, golf-loving Baby Boomers to a more diverse group of Gen-Xers traveling with friends and adventure-loving Millennials who crave the thrill of new experiences. ...

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  • On February 14, 2018 / By 0

    If a picture is worth a thousand words, what is a film worth? A recent article* on Hubspot recapped some conclusions from studies around the value of video in marketing in general: Video streaming is expected to account for more than 80% of all web traffic by 2019. ...

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  • On September 13, 2017 / By 0

    Cadillac had a problem. In the 1950s and ā€˜60s, the automaker stood at the pinnacle of cool ā€“ a reigning status symbol ā€“ as the ultimate luxury automobile. Only the sophisticated and the well heeled could aspire to own one. ...

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Residential Real Estate

  • On June 16, 2018 / By 0

    For several decades now at InterCom, weā€™ve had the opportunity to understand the best ways in which to fill hotel rooms and convert guests to real estate buyers. Without question, the resort real estate world continues to evolve in many waysā€”transitioning from a market comprised of wealthy, golf-loving Baby Boomers to a more diverse group of Gen-Xers traveling with friends and adventure-loving Millennials who crave the thrill of new experiences. ...

    Read more Ā»
  • On September 13, 2017 / By 0

    Cadillac had a problem. In the 1950s and ā€˜60s, the automaker stood at the pinnacle of cool ā€“ a reigning status symbol ā€“ as the ultimate luxury automobile. Only the sophisticated and the well heeled could aspire to own one. ...

    Read more Ā»

Tourism & Hospitality

Experiences & Products

  • On September 16, 2015 / By 0

    The aged marketing strategies that worked long ago on Baby Boomers and Gen Xers have become revolutionized and tailored to the desires of New World customers. Marketers are quickly gathering the tools necessary for creating a lasting impression on buyers through experiential selling. ...

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  • On July 7, 2015 / By 0

    One of the best ways to stay ahead of the creativity curve is to get out and watch brands in action. Color us impressed at The Masters tournament in Augusta, Georgia. More than an annual test of the gameā€™s greats to take home a hefty prize, itā€™s proof of the power ...

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Industry